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ABOUT US

MISSION AND VALUES

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OUR MISSION IS TO SET A NEW BENCHMARK IN CUSTOM CLOTHING. WITH CUSTOMER SERVICE AT THE HEART OF WHAT WE DO, WE WILL PROVIDE INNOVATIVE PRODUCTS WITH PASSION AND QUALITY THAT WILL EXEMPLIFY THE APEX BRAND.
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WE WANT YOU TO BE YOUR OWN BRAND! 
USE STATE OF THE ART SUBLIMINATION PRINTING, REDEFINED GARMENT CONSTRUCTION, SIMPLIFYING THE CUSTOM ORDERING PROCESS AND MAKING IT AFFORDABLE FOR ALL. 
H
MEET FOUNDER, WAYNE GREENHALGH!

APEX was set up by cycling and sports fanatic, Wayne Greenhalgh.
After establishing two leading custom clothing brands in the UK and a leading global cycling company over the last 10 years, he saw the frustrations teams and individuals had with designing and ordering custom clothing, especially with high minimums and long lead times.

He was also the owner and manager of the MAXGEAR cycling development squad, which helped the likes of
Adam and Simon Yates (Michelton Scott), Chris Lawless (Team Ineos), Hugh Carthy (EF Education First), Chris Latham (Vitus Pro), Tom Pidcock, Rob Scott and Richard Handley to name but a few.
He knows how important the right kit is to help you perform to
your very best!

Our owned and operated factory makes it possible to offer you the best quality, at the best prices and with the best lead times. This has revolutionised the custom clothing industry!
 
In Australia 
The Australian Office is headed up by Vaughan McVilly. With over 20 years of bicycling industry experience including being Brand and Sales managers of some of the leading cycling apparel brands in the world. Joining Vaughan is Sam Roberts, who heads up our design team. Sam has a perfect mix of Coporate executive management and is a published creative genius. In her own words "I have been cycling, not competitively but fashionably, for more than 10 years and have spent nearly $15,000 on the biggest and best brands of cycling apparel in the world. Most of the time quality is only perceived by the marketing and branding so this new role is exciting and very fulfilling when it comes to quality performance product with any design I and more importantly YOU can come up with."
With a wealth of knowledge in custom sportswear, sportswear design, and sports knowledge spanning two decades, our global team has what it takes to deliver the sportswear you deserve.